Empire.Kred LIVE , The recordings

Empire.Kred members shared their thoughts and expertise in our first LIVE event which took place on both Blab and Firetalk video chat systems.

The live events were well attended and viewers interacted with our knowledgeable guests.

01 Build Your Audience with Empire.Kred Missions

in this first session of the Empire.Kred LIVE weekend Ruud Reijmerink and I discussed Missions.

We started with an explanation missions and their place in promoting you business or cause

We chatted about creating good missions which will be well received , Ruud gave plenty of insights into strategy and shared a wealth of tips and tricks.

Great content needs a great audience. Ruud Reijmerink shares proven strategies he uses to reach new people and keep followers engaging.

Hosted by Steven Healey

Ruud on Empire.Kred http://empire.kred/RREIJMERINK

02 The A,B,C’s of Empire.Kred Missions 

In this second very enjoyable Empire.Kred LIVE event Knikkolette discussed the best approach to missions for new players.

In the video you will find many hints and tips which will help you make a good start on Empire.Kred

Start at the beginning. What is a mission? Why would you run one? Who does them? How do you stand out? Knikkolette Church introduces you to the Empire.Kred “mission” – a powerful tool for introducing your content to people who share your interests.

Hosted by Steven Healey

Knikkolette on Empire.Kred http://empire.kred/KNIKKOLETTEFI

03  Social Media + Social Selling = RESULTS

Weekend conversation with Keith Gill and several guests exploring the impact of Social Media on the sales profession. We covered some innovative ideas about LinkedIn, Twitter and how using Empire.Kred can and should be an integral part of your social selling activities.

Hosted by Miles Austin

Keith Gill on Empire.Kred  https://www.empire.kred/DIGITALKEITH

04 Talking Twitter Masterclass with Nicky Kriel and Gary Loper

Hosting a show you want to create an entertaining informative fun show for your guests and everyone watching .. this is the closest i have been to that goal

Nicky and Gary over the course of the talk became so involved in the converation that they brought Twitter to life

If you are looking how you can make Twtter part of your marketing mix then Nicky and Gary have created the perfect masterclass here

Thank you both 🙂

Hosted by Steven Healey

Nicky Kriel on Empire.Kred http://empire.kred/NICKYKRIEL

Gary Loper on Empire.Kred http://empire.kred/GLL

Our thanks go to our hosts , our guests , our wonderful engaged audience and to the team who organised and promoted the weekends events

We will be back , if you would like to be involved in future shows contact Steven or Nance

 

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Interview with Guillaume Decugis ,CEO & Co-Founder at Scoop.it

Cendrine and I are really looking forward to talking with Guillame . We are both avid Scoopiteers and have been for years.Scoop2

About Scoop.it

We all need to become media. Scoop.it helps millions of professionals as well as thousands of businesses and enterprise clients discover, curate and publish great content to increase their visibility online.

By combining a big data semantic technology that helps them quickly find relevant content with an easy-to-use social publishing platform, we help them show their expertise, develop their online visibility, enrich their blogs or web sites, save time managing their social media channels and build their communities of interests.

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The Thryyve Social Media Engagement Show with Paul and Steven

In our third chat Paul will cover every aspect of using Thryyve to fully engage your audience on Twitter and Facebook.

We are changing from an interview format which be used to becoming The Thryyve Social Media Engagement Show with Paul Ince and myself

We will journey through the extensive search and discovery facilities , the profile system . building lists , message lists either via DM or @ message .

Thryyve Social engagement made easyy.

How do you find relevant people that are interested in your brand without having to sift through masses of irrelevant data?

With Thryyve you can take control of your social engagement and allow our intelligent system to automatically provide you with the closest matches based on what they talk about.

These people love your products, are ready to advocate your brand, and buy. Don’t waste time, start talking to them!

Visit http://www.thryyve.com/ The software is FREE and Paul would love you to try it

Thrryyve-01

Our last show on Youtube

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Live Business Video Interviews on #Blab in April 2016 . [Updated]

Introducing another great series of Blab interviews with a group of people I know well and respect.

Many I have been connected to over the last ten years , several I have met , all are friends

Topics .. real world practical advice from people at the top of their game

Blabbing for Britain \ DontStreamandDrive \Taking Care of your Inbox \ The Participant Principle \ Thryyve Social Media Engagement Show \ Wiltshire Business Club \ Promoting your Blog Posts \Content Curation \New Software Launch

Blabbing for Britain with Jon reaches show 21 . Join us for video chat in a relaxed atmosphere 7th April 10:00 AM

We discuss everything under the sun and are joined by people from around the globe

Blab is about getting involved , networking , chatting with people from around the globe.

Blab is ideal for interviews , group discussions , tuition and promoting your cause

When we started our aim was to explore Blab ourselves , to promote a site we both enjoy using and encourage people to join us on camera .

We are succeeding

Over the weeks we have made many new friends around the globe and met up on video with people we have known online for years but never spoken to directly.

Blab is more than a video chat site , there is a real sense of community.

#DontStreamAndDrive 8th April 10:00 AM

DontStreamAndDriveDaytclap

SgtTCS says

‘2016 is reportedly the year of livestreaming video. The rise in the number of platforms that facilitate this service has seen a rapid increase in live video.

Driving is a complex operation and needs your full concentration all the time. Livestreaming video has spread into the world of driving. Motorists are livestreaming video as they drive, interacting with comments and essentially taking their focus from where it should be.

The consequences can be fatal. #DontStreamAndDrive day has been set up to encourage the livestream community to pledge to never stream and drive, to encourage others not to and to never watch a broadcast where the host is driving.

Please support me on April 8th.’ You can help by clicking here THUNDERCLAP

Jon and I will be Blabbing for the cause on Friday

Handling Presentation Nerves with Simon Raybould 12th April 7:00 PM

Simon and I have been good friends for over 10 years and he is the author of ‘Presentation Genius’

In our last Blab we covered presenting in general , this time Simon is focusing on ‘Handling Presentation Nerves’ which is something the majority of presenters feel before (and possibly during) a LIVE presentation .

We hope to have as much fun on this Blab as we did the previous one
.
Simon says

‘I started life as a research scientist: I looked at the causes of childhood leukaemia. After 24 years as a researcher I gradually became more interested in how science is communicated (or not) because what people act on is very different from what researchers *know*. Then I got more and more into understanding how *anything* was communicated, not just science. I’ve also worked as a lighting designer for dance companies, written a few books and plays, been a teacher, been a fire-eater and other things I’ve forgotten….. :)’

‘Take Control of Your Inbox’ … ‘Manage Your Email More Effectively’ April 18 5:00 PM

Clare Evans (author of Time Management for Dummies) and I will be exploring the above topic and welcome your questions.

Are you constantly checking your inbox for new messages throughout the day?

Are you tempted to go and read new email when you hear that alert go?

Emails can be a great time waster and provide a constant distraction throughout the day. If you’re going to make the most of your day then one way to increase your productivity is to limit the amount of time you spend on emails and use the time that you do more effectively.

THE PARTICIPANT PRINCIPLE: with Maya Middlemiss 19th April 2:00PM

A guide to getting the best recruitment for your user testing and qualitative research

Maya says :

‘We’ve been recruiting research participants for so long, it was time we wrote the book.

Published in Spring 2016, The Participant Principle: A guide to getting the best recruitment for your user testing and qualitative research by Maya Middlemiss distills the experience and expertise of recruiting well over 25,000 participants for projects all over the UK – ranging from focus groups to eye tracking, food tasting to family ethnography, and everything in between.;

The Thryyve Social Media Engagement Show with Paul and Steven 20th April 5:00PM

In our third chat Paul will cove every aspect of using Thryyve to fully engage your audience on Twitter and Facebook.

We will journey through the extensive search and discovery facilities , the profile system . building lists , message lists either via DM or @ message .

We also discussed the inbuilt survey facility.

This looks like becoming a regular monthly chat


Wiltshire Business Club – Member Interview with Dan Knowlson of Elements for Life
21st April 7:00 PM

Elements for Life , chocolatiers, based in Wiltshire owned by Dan and Paul Knowlson celebrated 5 years in business on November 1st 2015.

I am looking forward to hearing about their business since they created their first Raw Chocolate kit and invented Yummy Scrummys and their best selling hot chocolate drink

Dan and Paula are passionate about their craft , love their customers and take pride in producing a quality product.

After the success of the Blab with Phil and Roland of Wiltshire Business Club we decided to run a WBC Blab Session every month.

On the Third Thursday of each month there is now a members Blab
Format

1 Interview with featured WBC members
2 Question and Answer session with members watching live
3 Open session to discuss the topics of the day

The Wiltshire Business Club is a FREE to join Business Network to promote business in Wiltshire. We have regular meetings and webinars and aim to help each other find new customers and suppliers. You can join at http://wiltsbizclub.co.uk/

The Wiltshire Business Club supports, advises, connects and grows thousands of businesses across Wiltshire (and the surrounding areas). Please connect with us across all major social media platforms: Twitter, Facebook, LinkedIn and Google+. Follow the hashtag #wiltsbc’

Promoting your Blog Posts with Barbara and Steven 22nd April 2:00 PM

Barbara and I have known each other for over 10 years , in her role as BlogMistress she hosts websites for Angelika and me and many of our friends , She is always there to lend a helping hand when we manage to break the sites , resolving problems without fuss and showing endless patience .

In this session we will discuss promoting your blog posts and welcome your involvement via questions and taking part in our chat

Cendrine and Steven chat with Martin W Smith about Content Curation April 26th 8:00 PM

After our amazing chat with Kelly Hungerford in March , Cendrine and I are now looking forward to chatting with Martin W Smith.

WHAT BENEFITS HAS CURATION BROUGHT YOU?

Beyond the numbers, content curation creates connection and learning. I’ve learned more from Ana Cristina Pratas, Brian Yanish, Jan Gordon, Cendrine, Kelly Hungerford, Karen Dietz, Malek and others than attending expensive conferences, reading preaching white papers or listening to self-serving podcasts.

Being a member of the “curator community” is one of the biggest perks.

Curation is more of a journey than a destination for me. I read something every day I want to STOP THE WORLD and share (lol). I’m honestly all in all the time and that stance is important and why my tribe grows.

Conversation with Michael Szerencsy 27th April 2016 5:00 PM

I cannot say too much at this stage as Michael prepares for the launch of the software , however I will say I have used the Alpha version whilst watching the T20 cricket .. and it rocks !!

April-New-Card

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Improving your Engagement on Twitter , an interview with Paul Ince of @Thryyve

In our second chat Paul covered every aspect of using Thryyve to fully engage your audience on Twitter and Facebook.

He took us on a journey through the extensive search and discovery facilities , the profile system . building lists , message lists either via DM or @ message .

We also discussed the inbuilt survey facility.

We were joined by Jon Upton who has been using the system for the last three weeks and Jon was effusive in his praise of the system . He has used the system to discover potential new useful contacts for his catering clients.

Peter Stewart joined us in the after show to learn from Paul how he could use Thryyve in his own business of rodent control and public speaking.

Also in the LIVE Blab we watched several of the videos Thryyve have prepared for those learning to use the system

This is British software at it’s best , it is powerful yet easy to use and is FREE to all

Thryyve Social engagement made easyy.

How do you find relevant people that are interested in your brand without having to sift through masses of irrelevant data?

With Thryyve you can take control of your social engagement and allow our intelligent system to automatically provide you with the closest matches based on what they talk about.

These people love your products, are ready to advocate your brand, and buy. Don’t waste time, start talking to them!

Visit http://www.thryyve.com/ The software is FREE and Paul would love you to try it

Thrryyve-01

Watch live on Blab

or on Blab here

or on Youtube

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Interview with Paul Ince of Thryyve – Discover. Engage. Thryyve on social media

An enjoyable informative interview with Paul Ince founder of British software house Thryyve. I connected with Paul after one of our ‘Blabbing for Britain’ sessions .

Paul is joint owner of Thryyve a social media engagement system that works , I have been exploring the system for the last two weeks and want to know more .

In a session which fully engaged our live audience Paul and I enthused about this effective Twitter engagement tool

We covered the extensive Twitter and Facebook search facilities , creating lists , messaging , interacting , the inbuilt Social CRM system and the future of Thryyve.

During the course of the show viewers signed up to try out the free software !!

There were many questions from our involved audience and Steve , Jon and Barb appeared on camera to ask questions of Paul

Thryyve Social engagement made easyy.

How do you find relevant people that are interested in your brand without having to sift through masses of irrelevant data?

With Thryyve you can take control of your social engagement and allow our intelligent system to automatically provide you with the closest matches based on what they talk about.

These people love your products, are ready to advocate your brand, and buy. Don’t waste time, start talking to them!

Visit http://www.thryyve.com/ The software is FREE and Paul would love you to try it

Thrryyve-01

Watch the replay here of our show at ( Tuesday 08/03/2016 2:00PM GMT )

or on Blab here

or on YouTube

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Interview James A Ziegler,Techniques / Marketing to produce large conferences

Blab-with-Jim Photo

Jim and I spent an enjoyable hour on Blab.im as Jim gave a Master Class in Conference planning and Marketing. We first connected 10 years ago and have remained firm friends ever since

In a wide ranging chat Jim explained his extremely successful approach .

He covered

Choosing event locations\Finding Sponsors \ Selecting speakers \ Email and Text Marketing \ Blogging \ An integrated approach to Social Media Marketing \ Facebook Pay per Click

The importance of Facebook and Facebook groups was discussed at length.

If you are looking for an insightful practical hands on approach on the subject of Conference Organisation , you have found it.

Thank you Jim.

Jim’s website http://www.internetbattleplan.com/

Or on Youtube

To keep up to date with Steven’s scheduled Blabs please SUBSCRIBE to our email list

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Live Video Interviews on #Blab in December 2015 Subscribe Now !

I have been fortunate to arrange a great series of Blab interviews with group of people I know well and respect.

Many I have been connected to for the last ten years , several I have met , all are good friends

Topics .. real world practical advice from people at the top of their game

Better Writing / KickStarter and Job Hunting / Indie Music / Catalonia / Publishing your Book /  Presentation Genius / Marketing LARGE Conferences

You can subscribe and watch direct from this page 🙂

If you would like to be interviewed in January 2016 please click HERE and enter your details.

Chat with Suzan St Maur author of How To Write Brilliant Business Blogs 2nd December at 4:00 pm . Visit Suzan’s  Website

Suzan says ‘Talking about the importance of the written word in today’s business communications…hope you’ll be able to join us.’

Suzan is a qualified journalist and advertising copywriter Suzan St Maur has written across an extremely wide range of media in her career and brings that experience and skill now mainly to online applications of the written and spoken word. With a core service offering of bespoke writing for business clients, she is also – increasingly – being asked to train business owners to write their own content via her workshops which are very popular in the UK and Suzan’s native Canada .

Her award-winning website, “HowToWriteBetter.net,” despite being a niche site has recently hit the 2 million page view mark after just over 4 years, with more than 1,000 articles and tutorials available for readers to access for free. In addition Suzan has written 31 published nonfiction books on business, self-help and humour topics.

 

Chat with Julie Bishop of #Jobhop about her #KickStarter Campaign 4th December at 10:30 am . Visit Julie’s Website

Juie is a keynote speaker about social media, social recruiting, digital natives and digital immigrants, the future workplace, empowering students with social media

Social recruiting ..working with companies and helping them to create talent communities, helping them to become the preferred employer so they naturally attract talent. When I work with you we’ll work together to build a great employer brand, to make sure everyone you recruit is an ambassador , to attract top talent,to cut recruitment costs and to retain talent.

Job Hoppers are ambitious, strategically job hopping to climb the career ladder fast. They’re focused, determined and are adaptable to change, something that’s required in this era of technology. Hoppers are usually well connected within their industry because they add to their network of contacts and social capital with each job hop. A hopper should bring to the table, abilities to change with technology, speed, hyper-connectivity, ambition and a new network of contacts.

 

 

Chatting with JoeJoe Keys of Indie Music Plus , playing music from Indie Artists 4th December at 6:00 pm . Visit JoeJoe’s Website

JoeJoeKeys is a professional musician who has been active in the industry for over 15 years. He has appeared on numerous albums, and has extensive experience writing music in addition to recording and performing.

Digital Marketer/Songwriter/Label Owner  Owner of (e)INDIEMUSICPL http://www.indiemusicplus.com

 

 

Interview with Simon Harris author of #Catalonia Is Not #Spain 7th December at 7:00 pm , Visit Simon’s Website

Simon says ‘I will be talking about The Political Situation in Catalonia and the exciting and often frustrating process of creating a new independent state.’

Lived in Barcelona since 1988. Author of Going Native in Catalonia and Catalonia Is Not Spain: A Historical Perspective

 

 

Chat with Jacqui Malpass , book writing coach and word alchemist 10th December at 6:00 pm . Visit Jacqui’s Website

I have been described in many ways – enthusiastic, high energy, inspirational, motivation and fun. I have also been described as beautifully eccentric, which I do indeed take as a compliment. What you get is what you see. What I want for you, is to own who you are and to share your gifts with the world. Personal branding strategy and coaching (this is always part of a book coaching conversation) Book coaching and mentoring (personal story, non-fiction & legacy stories) Product and service development (workshops, online courses, membership sites)

 

 

Interview with Dr Simon Raybould author of #Presentation Genius 11 December 10:00 am . Visit Simon’s Website

I started life as a research scientist: I looked at the causes of childhood leukaemia. After 24 years as a researcher I gradually became more interested in how science is communicated (or not) because what people act on is very different from what researchers *know*. Then I got more and more into understanding how *anything* was communicated, not just science. I’ve also worked as a lighting designer for dance companies, written a few books and plays, been a teacher, been a fire-eater and other things I’ve forgotten….. 🙂

 

 

Interview with James A Ziegler,Techniques / Marketing to produce large conferences 18th December 8:00PM (2:00 PM Eastern)  , Visit Jim’s Website

Jim says ‘I am looking forward to being your guest on our broadcast December 18th. We will be discussing how to produce large, high-dollar conferences and seminars. JIM ‘

Starting his business on the kitchen table in 1986; he became a self-made millionaire within five years. His seminars, speeches, books and educational materials center on the retail automobile industry.

 

 

Summary

Chat with Suzan St Maur author of How To Write Brilliant Business Blogs 2nd December at 4:00 pm . Visit Suzan’s  Website

Chat with Julie Bishop of #Jobhop about her #KickStarter Campaign 4th December at 10:30 am . Visit Julie’s Website

Chatting with JoeJoe Keys of Indie Music Plus , playing music from Indie Artists 4th December at 6:00 pm . Visit JoeJoe’s Website

Interview with Simon Harris author of #Catalonia Is Not #Spain 7th December at 7:00 pm , Visit Simon’s Website

Chat with Jacqui Malpass , book writing coach and word alchemist 10th December at 6:00 pm . Visit Jacqui’s Website

Interview with Dr Simon Raybould author of #Presentation Genius 11 December 10:00 am (2:00 PM Eastern) . Visit Simon’s Website

Interview with James A Ziegler,Techniques / Marketing to produce large conferences 18th December 8:00PM (2:00 PM Eastern)  .Visit Jim’s Website

Better Writing / KickStarter and Job Hunting / Indie Music / Catalonia / Publishing your Book /  Presentation Genius / Marketing LARGE Conferences

If you would like to be interviewed in January 2016 please click HERE and enter your details .

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Interview with Jon Upton of THINK! and do about Digital Marketing

On Wednesday I interviewed my long time friend Jon Upton on the subject of Digital Marketing . It promises to be an interesting insight into the online world but may drift into other topics.

You are most welcome to join us and participate by asking questions or joining us online , all you need do is login with your Twitter Account

If you subscribe you can watch live or watch the replay .

PS If you would like also to be interviewed , at a time to suit you ,please message me .

You can also watch LIVE here

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Interview wth Nicky Kriel , author of How To Twitter For Business Success #Empire.Kred

On Wednesday I have the pleasure of interviewing Nicky (e)NickyKriel about her book ‘How to Twitter for Business Success’ and Social Media including Empire.Kred

You are most welcome to join us , all you need do is login with your Twitter Account

If you subscribe you can watch live or watch the replay .

PS If you would like also to be interviewed , at a time to suit you ,please message me .

You can also watch LIVE here

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Blab : Now you can embed your #Blab into your website.

Announcement from the Blab Blog by Brittany

Brittany says …

Live Embeds!

Seriously, this is a big one. You can now just embed anywhere! You can even jump in from another site! You can now put this in your space! CAN’T STOP YELLING! This is amazing. The Blab team hasn’t slept for a while, so we hope you love it.

My Recorded Blabs

Blabs I featured in

My upcoming Blabs

You can subscribe just by clicking the button


How to do it ?

Simply paste the code when creating or editing the Blab

Code

or for Blabs you have already recorded copy the text below

<iframe style=”max-width: 100%;” src=”https://blab.im/steven-healey-interview-with-dan-knowlson-of-elements-for-life-chocolatier” width=”640″ height=”480″ frameborder=”0″ scrolling=”none”></iframe>

Simply replace https://blab.im/steven-healey-interview-with-dan-knowlson-of-elements-for-life-chocolatier with your own Blab URL

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Steven’s Short Twitter Survey – The Results – Part 1

In April I decided to test Google Forms by creating a poll based on Twitter.

I asked a series of multiple choice questions and also asked for comments.

I then embedded the form in my WordPress blog.

To encourage people to take part in the survey I ran missions on Empire Avenue , tweeted of course and mentioned the survey on my Facebook timeline and in the groups I run there.

I am grateful to the 119 friends who completed the survey , they are all active on social media daily and represent a good cross section of Twitter users.

It is now time to publish the results , Part 1 today and Part 2 next week

How long have you been Tweeting ?

The figures show that the vast majority of people have been using Twitter for 2 years or more , some are still using it since it started and new people are joining

How long have you been Tweeting ?

Number of Followers

In Twitter as in other social networks there is no one way to run your account , you should run it at the level that suits you.

The more people who follow you , the greater your potential audience and the more people can see your tweets.

If you decide to grow your audience , you can use the free GROW YOUR ACCOUNT facilities at Unfollowers.com

 

 

Number of Followers

How many times do you Tweet per Day ?

Having a Twitter account is one thing , using it effectively is another . Again there is no wrong way to do it (unless you start annoying people)

The majority of people in the survey tweet up to 10 times per day (63) , a number of people tweet up to 20 times a day (including me) (27).

We can see that a significant number tweet up to or over 50 times per day

How many times  do you Tweet per Day ?

What Percentage of Tweets are automated ?

We can tweet live from a wide variety of applications , but our audience is global and the biggest benefit of automation is to send out tweets to our contacts when we are asleep or not online.

50 people in the survey do not use any automation , what you see are tweets they have posted live.

A significant number (30) automate a third of their twitter output . This is the level I operate at using Scoop.it , Scredible and Hootsuite

A small number automate 50% of their tweets and 17 people use automation over 75% of the time.

My perspective is that most of the time when I tweet I am online and people can see my tweets and can respond and start a conversation

There is a debate as to whether Twitter is a broadcast medium or is for conversation , ideally it is a mix of those.

What Percentage of Tweets are automated ?

What are the benefits of using Twitter ?

I asked people to write about the benefits of using Twitter , these quotes are selected from the responses

 

A constant stream of stuff, like a never ending magazine that you can open any time and leaf through the pages’near real-time ‘conversations’ with friends all over the world.’

Brand engagement and reinforcement

Connecting to an international community of doctors, researchers, healthcare providers and patients and that would otherwise be unavailable to me. Conferences, journals and webcasts are also made available via Twitter.

I’m really not sure…

Driving traffic to my blog to gain readership, meet new people and learn.

For me it is essentially a very useful means of gathering news and opinions globally. Additionally, it is useful for political interaction and, rarely, personal interaction.

Get instant feedback about your products and/or services

Has helped me build a strong audience for my blog, website, apps and business in general.  It is the best Social Media channel for me and my business.

Spread important news, quick turnaround, lead generation and branding

Requests for help.

Updating followers.

See things I wouldn’t otherwise see. Develop mutually- helpful relationships

social interaction, empowering sharing of good content from others, news

Networking, getting sustainable informations, raising awareness about human rights issues.

Quickly able to spread the word or message that I need to.

Meeting people at a grassroots level, I’m a journalist and they are the one’s who really know what’s going, can tell you the real story.

Social interaction, empowering sharing of good content from others, news

 

Again a BIG thank you to everyone who took part in the survey 🙂

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Direct Messaging changes on Twitter

Twitter Changes to Direct Messaging

The default setting is OFF , the box is not ticked

Receive Direct Messages from anyone

Twitter has upgraded  its popular direct message feature to allow users to receive messages from other users regardless if they follow each other.

The default setting is OFF , if you do want to receive Direct Messages from people who you do not follow then

.Visit https://twitter.com/settings/security

 

 Receive Direct Messages from anyone
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Steven’s Short Twitter Survey

Twitter recently celebrated its ninth birthday and there is no doubt that Twitter plays a big part in the online interaction of many of us.

Since Twitter began our ways of using the system have changed and with the release of comments on retweets are about to change again.

This survey is designed to give a snapshot of how we are using Twitter , please take a moment to complete the survey ,results will be released at the end of April .

If you would like a copy of the results simply enter your twitter username at the end of the survey.

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A Tale of Two Tweets (why some tweets are read more than others) #EmpireAvenue #IALTY

On twitter the size of your audience matters , the more people who see your tweets the better chance you have of being noticed . The aim should be to engage an increasing number of people in your interests and business expertise.This applies especially when you are building your online reputation using Twitter.

In my last blog post I referred to the Tweet activity dashboard

I promoted the blog post in two tweets and monitored their progress using the dashboard

This is the first tweet

tweet-1

As you can see the tweet was viewed a reasonable number of times but there was no further activity.

The second tweet was sent out moments later

tweet-via-empire-avenue

As you can see the text in the tweet is similar to the first one , the reaction however is markedly different

tweet-2-activity

What made such a difference between reactions to the two tweets ?

Why did the second tweet have 7164 views compared to 149 for the first tweet , after all they were both promoting the same blog post and tweeted from the same account.

The second tweet was retweeted by 49 people ; 48 people actually clicked the link , 35 people favourited the tweet , 4 people replied to me and most rewarding 5 people followed me.

The reason is simple ‘the Empire Avenue’ effect . On Empire Avenue you can create a mission asking people to visit a tweet and read it , they are then free to take any other action they wish . I ran a mission 64 people visited the tweet from Empire Avenue and 49 people took further action.

This signifies at least three major points ..

1 If you tweet once and do nothing else you will attract a reasonable number of views. That is the end of the story.

2 The real benefit comes from encouraging interaction on the tweet.

The more people who RT (retweet) you , the larger your audience and the bigger the reaction.

3 Having systems in place that encourage people to promote you.

The key to this is investing time in interacting with people building relationships and trust. This is also known as networking

It really is about engagement and I am still learning daily on how to improve , which is why I joined the #klout70 inititative .

If you have any questions about Empire Avenue or #klout70 then please ask.

Note #IALTY is the tag for ‘Is Anyone Listening to You’ which is the theme of this series of blog posts.

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Is anyone listening to you ? .. The Tweet activity dashboard will tell you

In an ideal world every time you tweet every single one of your Twitter followers has the possibility of seeing it.

Simply put your total reach (audience) is your number of followers.

Reach is not the same as the number people reading your tweet.

In fact only 1 or 2% of your followers will be see each of your tweets as a general rule . So if you have 2000 followers , between 20 and 40 people will see your tweet.

If you are retweeted by someone then your potential reach increases. The excellent Tweetreach ( http://tweetreach.com/ ) can measure the potential audience for your Tweets.

Twitter analytics takes this one step further – it gives you all the statistics on each tweet you have sent in the Tweet activity dashboard

You can register for your own Tweet activity dashboard here and there is a full explanation here

The system starts measuring from the day you register , so you may have to wait to see some action.

I have been using the system for several months and below are the daily views of all my tweets over the last 28 days

TwitAn-Summary

The chart shows the number of views day by day , for each tweet you send further information is available . This tweet was promoted using my friends on Empire Avenue

EATweet01

The graphic shows the tweet was seen 6005 times , retweeted by 59 people , 35 people favourited it , 12 people responded in my timeline , 9 clicked on my profile and of those 3 followed me

The other interesting point is that the tweet was posted on Tuesday and was still being seen on Saturday

Tweet02

The life of a tweet was researched by Peter Bray in his blog When Is My Tweet’s Prime of Life?

The Tweet activity dashboard proves you do have an audience . In following blog posts I will look behind the statistics and show how we can use them to improve the level of our readership and can increase both response and interaction.

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