Interview with Guillaume Decugis ,CEO & Co-Founder at Scoop.it

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Cendrine and I are really looking forward to talking with Guillame . We are both avid Scoopiteers and have been for years.Scoop2

About Scoop.it

We all need to become media. Scoop.it helps millions of professionals as well as thousands of businesses and enterprise clients discover, curate and publish great content to increase their visibility online.

By combining a big data semantic technology that helps them quickly find relevant content with an easy-to-use social publishing platform, we help them show their expertise, develop their online visibility, enrich their blogs or web sites, save time managing their social media channels and build their communities of interests.

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Steven’s Short Twitter Survey – The Results – Part 1

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In April I decided to test Google Forms by creating a poll based on Twitter.

I asked a series of multiple choice questions and also asked for comments.

I then embedded the form in my WordPress blog.

To encourage people to take part in the survey I ran missions on Empire Avenue , tweeted of course and mentioned the survey on my Facebook timeline and in the groups I run there.

I am grateful to the 119 friends who completed the survey , they are all active on social media daily and represent a good cross section of Twitter users.

It is now time to publish the results , Part 1 today and Part 2 next week

How long have you been Tweeting ?

The figures show that the vast majority of people have been using Twitter for 2 years or more , some are still using it since it started and new people are joining

How long have you been Tweeting ?

Number of Followers

In Twitter as in other social networks there is no one way to run your account , you should run it at the level that suits you.

The more people who follow you , the greater your potential audience and the more people can see your tweets.

If you decide to grow your audience , you can use the free GROW YOUR ACCOUNT facilities at Unfollowers.com

 

 

Number of Followers

How many times do you Tweet per Day ?

Having a Twitter account is one thing , using it effectively is another . Again there is no wrong way to do it (unless you start annoying people)

The majority of people in the survey tweet up to 10 times per day (63) , a number of people tweet up to 20 times a day (including me) (27).

We can see that a significant number tweet up to or over 50 times per day

How many times  do you Tweet per Day ?

What Percentage of Tweets are automated ?

We can tweet live from a wide variety of applications , but our audience is global and the biggest benefit of automation is to send out tweets to our contacts when we are asleep or not online.

50 people in the survey do not use any automation , what you see are tweets they have posted live.

A significant number (30) automate a third of their twitter output . This is the level I operate at using Scoop.it , Scredible and Hootsuite

A small number automate 50% of their tweets and 17 people use automation over 75% of the time.

My perspective is that most of the time when I tweet I am online and people can see my tweets and can respond and start a conversation

There is a debate as to whether Twitter is a broadcast medium or is for conversation , ideally it is a mix of those.

What Percentage of Tweets are automated ?

What are the benefits of using Twitter ?

I asked people to write about the benefits of using Twitter , these quotes are selected from the responses

 

A constant stream of stuff, like a never ending magazine that you can open any time and leaf through the pages’near real-time ‘conversations’ with friends all over the world.’

Brand engagement and reinforcement

Connecting to an international community of doctors, researchers, healthcare providers and patients and that would otherwise be unavailable to me. Conferences, journals and webcasts are also made available via Twitter.

I’m really not sure…

Driving traffic to my blog to gain readership, meet new people and learn.

For me it is essentially a very useful means of gathering news and opinions globally. Additionally, it is useful for political interaction and, rarely, personal interaction.

Get instant feedback about your products and/or services

Has helped me build a strong audience for my blog, website, apps and business in general.  It is the best Social Media channel for me and my business.

Spread important news, quick turnaround, lead generation and branding

Requests for help.

Updating followers.

See things I wouldn’t otherwise see. Develop mutually- helpful relationships

social interaction, empowering sharing of good content from others, news

Networking, getting sustainable informations, raising awareness about human rights issues.

Quickly able to spread the word or message that I need to.

Meeting people at a grassroots level, I’m a journalist and they are the one’s who really know what’s going, can tell you the real story.

Social interaction, empowering sharing of good content from others, news

 

Again a BIG thank you to everyone who took part in the survey 🙂

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A Tale of Two Tweets (why some tweets are read more than others) #EmpireAvenue #IALTY

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On twitter the size of your audience matters , the more people who see your tweets the better chance you have of being noticed . The aim should be to engage an increasing number of people in your interests and business expertise.This applies especially when you are building your online reputation using Twitter.

In my last blog post I referred to the Tweet activity dashboard

I promoted the blog post in two tweets and monitored their progress using the dashboard

This is the first tweet

tweet-1

As you can see the tweet was viewed a reasonable number of times but there was no further activity.

The second tweet was sent out moments later

tweet-via-empire-avenue

As you can see the text in the tweet is similar to the first one , the reaction however is markedly different

tweet-2-activity

What made such a difference between reactions to the two tweets ?

Why did the second tweet have 7164 views compared to 149 for the first tweet , after all they were both promoting the same blog post and tweeted from the same account.

The second tweet was retweeted by 49 people ; 48 people actually clicked the link , 35 people favourited the tweet , 4 people replied to me and most rewarding 5 people followed me.

The reason is simple ‘the Empire Avenue’ effect . On Empire Avenue you can create a mission asking people to visit a tweet and read it , they are then free to take any other action they wish . I ran a mission 64 people visited the tweet from Empire Avenue and 49 people took further action.

This signifies at least three major points ..

1 If you tweet once and do nothing else you will attract a reasonable number of views. That is the end of the story.

2 The real benefit comes from encouraging interaction on the tweet.

The more people who RT (retweet) you , the larger your audience and the bigger the reaction.

3 Having systems in place that encourage people to promote you.

The key to this is investing time in interacting with people building relationships and trust. This is also known as networking

It really is about engagement and I am still learning daily on how to improve , which is why I joined the #klout70 inititative .

If you have any questions about Empire Avenue or #klout70 then please ask.

Note #IALTY is the tag for ‘Is Anyone Listening to You’ which is the theme of this series of blog posts.

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Klout hits the Buffer and still goes steaming down the track.

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If you are on twitter you have probably heard of Klout and  love it , hate it or ignore it.

Until now Klout has simply monitored your online activity and given you a Klout score based on how effective it thinks you are . There are arguments for and against how accurate the score is but Klout is well established and I use it not to monitor my score , but the trend  over the months .

Now Klout has had a revamp and has extended the facilities available on the site , which may make it more useful .

Scheduling Posts

Buffer has been the de facto standard for scheduling posts for release at any time of day on any day of the week . In this global village in which we live posting is now a 24 hour a day activity if you want to reach people in all continents. It is very handy if you manage more than one Twitter or Facebook account .

Enter Klout ,

Klout Scheduled Sharing

Your Klout Profile

now shows suggested content to share . You can scroll through the list and select an item by pressing the share button

Your Klout Profile

The share screen is then displayed

and you can set to share on Facebook and/or Twitter (after authorising them)

When you press the schedule button , you can select date and time to share . I set this item to post on my timeline at 2pm Saturday.

The share screen is then displayed

You can review

all your scheduled items .

You can review

As you can see Klout is not as sophisticated as Buffer , you can only at this point in time share content they suggest

They will be providing a metrics system to show you how the Klout sourced content has been received on Twitter and Facebook . So not only are they measuring your performance ,they are helping you to create content.

The interesting thing is the way they have been able to use all those +K you have received from your friends over the years to display content which is relevant to you.

In terms of finding content relevant to your audience this is a good start . Swayy started up last year and do an excellent job in
finding fresh content for you to schedule and share with their free to use package. I wonder if Swayy and Klout might be a good fit.

Mind you both have a long way to go before they can rival Scoop.it . Scoop.it is the best and most cost effective way to gather and share content for your audience . Daily updated content from sources you choose , in topics you choose , a superb page to display it on and a development team which listens to their customers.

These are certainly interesting times in content curation and Klout’s initiative is to be welcomed.

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Content Creation and Curation for Everyone

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Once you have taken the decision to create an online presence the first hurdle you face is – ‘How are you going to create the Content people will want to read ?’ .

There are of course people who output totally self penned content and having crafted it publish and promote it daily.

I am not one of these people , I simply do not have the time for all my content to be self penned. I do however post every day on Facebook,Twitter, Google plus and LinkedIn.

How can I find interesting and topical information created by others in order to share is the key question.

The first step is to determine topics in which I am interested and which will be of interest to my audience.The topics should be relevant to my business however they should be varied in order not to bore anyone who reads my ramblings.

Ideally they should be a mixture of business and personal.

It is possible to use applications which will not only discover fresh content and promote it daily with your contribution limited to simply setting up the system.In this way you have a daily presence but it is not personal, people will quickly realise this and stop reading.

We need systems which will alert us to relevant information and allow us to select items and comment on them before promoting them via Twitter and Facebook.

In the next blog posts I will be taking an in depth review of the systems I have used successfully over the last two years . We will be exploring Scoop.it , Swayy , GaggleAmp and more including Empire Avenue

At the end of the series of blog posts you will have at your fingertips a number of free resources which will help create and maintain a presence online and build your reputation.

The next blog post in there series is here  and this one tells you how to help your friends too .

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