Steven’s Short Twitter Survey


Twitter recently celebrated its ninth birthday and there is no doubt that Twitter plays a big part in the online interaction of many of us.

Since Twitter began our ways of using the system have changed and with the release of comments on retweets are about to change again.

This survey is designed to give a snapshot of how we are using Twitter , please take a moment to complete the survey ,results will be released at the end of April .

If you would like a copy of the results simply enter your twitter username at the end of the survey.

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A Tale of Two Tweets (why some tweets are read more than others) #EmpireAvenue #IALTY


On twitter the size of your audience matters , the more people who see your tweets the better chance you have of being noticed . The aim should be to engage an increasing number of people in your interests and business expertise.This applies especially when you are building your online reputation using Twitter.

In my last blog post I referred to the Tweet activity dashboard

I promoted the blog post in two tweets and monitored their progress using the dashboard

This is the first tweet


As you can see the tweet was viewed a reasonable number of times but there was no further activity.

The second tweet was sent out moments later


As you can see the text in the tweet is similar to the first one , the reaction however is markedly different


What made such a difference between reactions to the two tweets ?

Why did the second tweet have 7164 views compared to 149 for the first tweet , after all they were both promoting the same blog post and tweeted from the same account.

The second tweet was retweeted by 49 people ; 48 people actually clicked the link , 35 people favourited the tweet , 4 people replied to me and most rewarding 5 people followed me.

The reason is simple ‘the Empire Avenue’ effect . On Empire Avenue you can create a mission asking people to visit a tweet and read it , they are then free to take any other action they wish . I ran a mission 64 people visited the tweet from Empire Avenue and 49 people took further action.

This signifies at least three major points ..

1 If you tweet once and do nothing else you will attract a reasonable number of views. That is the end of the story.

2 The real benefit comes from encouraging interaction on the tweet.

The more people who RT (retweet) you , the larger your audience and the bigger the reaction.

3 Having systems in place that encourage people to promote you.

The key to this is investing time in interacting with people building relationships and trust. This is also known as networking

It really is about engagement and I am still learning daily on how to improve , which is why I joined the #klout70 inititative .

If you have any questions about Empire Avenue or #klout70 then please ask.

Note #IALTY is the tag for ‘Is Anyone Listening to You’ which is the theme of this series of blog posts.

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Klout hits the Buffer and still goes steaming down the track.


If you are on twitter you have probably heard of Klout and  love it , hate it or ignore it.

Until now Klout has simply monitored your online activity and given you a Klout score based on how effective it thinks you are . There are arguments for and against how accurate the score is but Klout is well established and I use it not to monitor my score , but the trend  over the months .

Now Klout has had a revamp and has extended the facilities available on the site , which may make it more useful .

Scheduling Posts

Buffer has been the de facto standard for scheduling posts for release at any time of day on any day of the week . In this global village in which we live posting is now a 24 hour a day activity if you want to reach people in all continents. It is very handy if you manage more than one Twitter or Facebook account .

Enter Klout ,

Klout Scheduled Sharing

Your Klout Profile

now shows suggested content to share . You can scroll through the list and select an item by pressing the share button

Your Klout Profile

The share screen is then displayed

and you can set to share on Facebook and/or Twitter (after authorising them)

When you press the schedule button , you can select date and time to share . I set this item to post on my timeline at 2pm Saturday.

The share screen is then displayed

You can review

all your scheduled items .

You can review

As you can see Klout is not as sophisticated as Buffer , you can only at this point in time share content they suggest

They will be providing a metrics system to show you how the Klout sourced content has been received on Twitter and Facebook . So not only are they measuring your performance ,they are helping you to create content.

The interesting thing is the way they have been able to use all those +K you have received from your friends over the years to display content which is relevant to you.

In terms of finding content relevant to your audience this is a good start . Swayy started up last year and do an excellent job in
finding fresh content for you to schedule and share with their free to use package. I wonder if Swayy and Klout might be a good fit.

Mind you both have a long way to go before they can rival . is the best and most cost effective way to gather and share content for your audience . Daily updated content from sources you choose , in topics you choose , a superb page to display it on and a development team which listens to their customers.

These are certainly interesting times in content curation and Klout’s initiative is to be welcomed.

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