A guide to getting the best recruitment for your user testing and qualitative research
Maya says :
‘We’ve been recruiting research participants for so long, it was time we wrote the book.
Published in Spring 2016, The Participant Principle: A guide to getting the best recruitment for your user testing and qualitative research by Maya Middlemiss distills the experience and expertise of recruiting well over 25,000 participants for projects all over the UK – ranging from focus groups to eye tracking, food tasting to family ethnography, and everything in between.;
Watch the Youtube replay
Maya’s company Saros Research
Saros Research is the UK’s leading database-driven market research and user experience participant recruitment company, recruiting participants for a diverse range of qualitative, social and technical projects across all consumer and B2B market sectors. I am a proactive and progressive project manager, with a fantastic team here at Saros, passionate about excellence in customer service and project delivery. Extensive market research fieldwork experience combined with a background in community development and diversity allow me to offer expert consultancy on any research recruitment project from social to usability to commercial, and this can-do attitude and alignment with our clients’ values and objectives extends throughout the Saros organisation.
Why people should take part in paid research events like focus groups and user testing – it’s not all about the money!
19th April 2:00PM
Maya and I talked about Market Research late last year