If you are on twitter you have probably heard of Klout and love it , hate it or ignore it.
Until now Klout has simply monitored your online activity and given you a Klout score based on how effective it thinks you are . There are arguments for and against how accurate the score is but Klout is well established and I use it not to monitor my score , but the trend over the months .
Now Klout has had a revamp and has extended the facilities available on the site , which may make it more useful .
Buffer has been the de facto standard for scheduling posts for release at any time of day on any day of the week . In this global village in which we live posting is now a 24 hour a day activity if you want to reach people in all continents. It is very handy if you manage more than one Twitter or Facebook account .
Enter Klout ,
Klout Scheduled Sharing
Your Klout Profile
now shows suggested content to share . You can scroll through the list and select an item by pressing the share button
The share screen is then displayed
and you can set to share on Facebook and/or Twitter (after authorising them)
When you press the schedule button , you can select date and time to share . I set this item to post on my timeline at 2pm Saturday.
You can review
all your scheduled items .
As you can see Klout is not as sophisticated as Buffer , you can only at this point in time share content they suggest
They will be providing a metrics system to show you how the Klout sourced content has been received on Twitter and Facebook . So not only are they measuring your performance ,they are helping you to create content.
The interesting thing is the way they have been able to use all those +K you have received from your friends over the years to display content which is relevant to you.
In terms of finding content relevant to your audience this is a good start . Swayy started up last year and do an excellent job in
finding fresh content for you to schedule and share with their free to use package. I wonder if Swayy and Klout might be a good fit.
Mind you both have a long way to go before they can rival Scoop.it . Scoop.it is the best and most cost effective way to gather and share content for your audience . Daily updated content from sources you choose , in topics you choose , a superb page to display it on and a development team which listens to their customers.
These are certainly interesting times in content curation and Klout’s initiative is to be welcomed.