Last week on Friday Facebook Fix we talked about who your ideal client is and the importance of being crystal clear on who that is (down to being a specific real person, so that you can then have an intimate understanding of what their problems are and how you can solve them.
Today, we are taking tips from Sean D’Souza’s THe Brain Audit and will be talking about the power in focusing on your ideal client’s problem first, then the solution and using that in your marketing material without talking about the process – nobody needs to know that until they have signed on the dotted line!.
If you know who your ideal client is and have identified their specific problem, let us know
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