Content Creation and Curation for Everyone


Once you have taken the decision to create an online presence the first hurdle you face is – ‘How are you going to create the Content people will want to read ?’ .

There are of course people who output totally self penned content and having crafted it publish and promote it daily.

I am not one of these people , I simply do not have the time for all my content to be self penned. I do however post every day on Facebook,Twitter, Google plus and LinkedIn.

How can I find interesting and topical information created by others in order to share is the key question.

The first step is to determine topics in which I am interested and which will be of interest to my audience.The topics should be relevant to my business however they should be varied in order not to bore anyone who reads my ramblings.

Ideally they should be a mixture of business and personal.

It is possible to use applications which will not only discover fresh content and promote it daily with your contribution limited to simply setting up the system.In this way you have a daily presence but it is not personal, people will quickly realise this and stop reading.

We need systems which will alert us to relevant information and allow us to select items and comment on them before promoting them via Twitter and Facebook.

In the next blog posts I will be taking an in depth review of the systems I have used successfully over the last two years . We will be exploring , Swayy , GaggleAmp and more including Empire Avenue

At the end of the series of blog posts you will have at your fingertips a number of free resources which will help create and maintain a presence online and build your reputation.

The next blog post in there series is hereย ย and this one tells you how to help your friends too .

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  • Fantastic Steven — looking forward to the next posts in your series!

    • steven

      Thank you Rob , I am looking forward to writing them too

  • Hi Steven – great article and I am all for content curation, too, because it gives readers a wider variety of targeted information than one person could possibly churn out. Having said that, I post almost every day on my site and the vast majority of those posts are written by “moi,” but then I am a writer by profession anyway so should “do what it says on the tin!”

    Where I tend to do most of my content curation, however, is in my G+ community, my LinkedIn group, my Facebook business page, and in my twice-monthly newsletter. I haven’t started doing much on the site itself because I think our readers go there specifically for my stuff on blogging and business writing, Lucy’s series on writing fiction, Lynn’s series on writing for job search, Jackson’s series on writing for students, etc. What do you think? Should I do more curation on the site?

    Congratulations on your new blog!

    Sz xx

    • steven

      Thank you Suze .

      I love the fact that there is wide variation in the way blog sites are run and we all plot our own course . Indeed we have differing reasons for running our sites .

      At this stage I can offer no better advice than keep on doing what you are doing – this week you celebrated being listed on the Alltop site – so perhaps I might ask you for advice :soon ๐Ÿ™‚

  • Doing your own thing would ALWAYS be my preferred route but I cannot fit more hours into the day and I know and recognise that there are many better than I am.
    I prefer to use their content.

    Incidentally, I am always looking for QUALITY content re Spain/Spanish.

    • steven

      I am in the same position Steve , and I guess we are not alone .. There are many good writers in our circle and they should be promoted.

      I will see if I can write some QUALITY content , then I will be in touch .. need to get into my stride first.

  • Great post, thanks Steven. Is this your new blog?

    • steven

      Thank you Ebru

      This is indeed my new blog , I decided after years of doing co operative blogging to branch out on my own.

      I should have listened to Angelika , Andreas and Babs and done it sooner. ๐Ÿ™‚

  • Great post Steven !! Thanks to share !!!

    • steven

      Thank you Mitthu.

      My promotion of this post on Empire Avenue is really paying dividends ๐Ÿ™‚

  • Steven, great post!
    I, too, find it amazing to see people who churn out blog posts each and every day.
    A mixture of your own content along with a strategy to amplify things that interest you is a great way to explain who you are.
    When people see what you like (and hopefully they like it, too) it establishes a connection based on commonality. Having mutual interests increases the chances other will also find your content interesting, and possibly even re-share it!
    Wishing you all the best!

    • steven

      Thank you Terri

      I hope in future posts to provide pointers to superb free resources and always welcome your thoughts