A Tale of Two Tweets (why some tweets are read more than others) #EmpireAvenue #IALTY

On twitter the size of your audience matters , the more people who see your tweets the better chance you have of being noticed . The aim should be to engage an increasing number of people in your interests and business expertise.This applies especially when you are building your online reputation using Twitter.

In my last blog post I referred to the Tweet activity dashboard

I promoted the blog post in two tweets and monitored their progress using the dashboard

This is the first tweet

tweet-1

As you can see the tweet was viewed a reasonable number of times but there was no further activity.

The second tweet was sent out moments later

tweet-via-empire-avenue

As you can see the text in the tweet is similar to the first one , the reaction however is markedly different

tweet-2-activity

What made such a difference between reactions to the two tweets ?

Why did the second tweet have 7164 views compared to 149 for the first tweet , after all they were both promoting the same blog post and tweeted from the same account.

The second tweet was retweeted by 49 people ; 48 people actually clicked the link , 35 people favourited the tweet , 4 people replied to me and most rewarding 5 people followed me.

The reason is simple ‘the Empire Avenue’ effect . On Empire Avenue you can create a mission asking people to visit a tweet and read it , they are then free to take any other action they wish . I ran a mission 64 people visited the tweet from Empire Avenue and 49 people took further action.

This signifies at least three major points ..

1 If you tweet once and do nothing else you will attract a reasonable number of views. That is the end of the story.

2 The real benefit comes from encouraging interaction on the tweet.

The more people who RT (retweet) you , the larger your audience and the bigger the reaction.

3 Having systems in place that encourage people to promote you.

The key to this is investing time in interacting with people building relationships and trust. This is also known as networking

It really is about engagement and I am still learning daily on how to improve , which is why I joined the #klout70 inititative .

If you have any questions about Empire Avenue or #klout70 then please ask.

Note #IALTY is the tag for ‘Is Anyone Listening to You’ which is the theme of this series of blog posts.

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